By vendors we mean merchants, retailers, manufacturers, service providers - literally any entity that trades goods and/or services. By accepting UBUs as a form of payment any business can benefit from a free, powerful marketing platform and by unlocking trapped liquidity in underutilised assets as described below.
Unlike loyalty programmes UBUcitizens* are gifted 100 UBUs daily. That means they have a cash equivalent in their wallets and are actively seeking places to spend them.
Because of the decay mechanism, citizens must spend their UBUs or they lose them. They are actively incentivised to support vendors that accept UBUs. This gives early adopter vendors a distinct marketing advantage over their competitors.
You can customise your offerings in real time by geolocation, price, duration and any number of variables and change any of them on the fly.
Zero transaction fees.
It takes two minutes to set up your vendor account. Simply navigate to https://vendor.ubu.app
Navigation and utility screenshots are demonstrated below.
Access to a zero cost exponential marketing platform - a free global marketing platform.
The vendor portal contains a suite of tools to enable access to citizens = large numbers of potential customers with liquidity - all at zero cost to you.
* Citizens have free tokens of value to exchange (liquidity) up front, the inverse of the loyalty/reward model where the customer has to buy/do something in order to earn a reward. They are reminded daily of the deposit of UBUs into their account, so the UBU is top of mind.
Growth in customer base through increased footfall.
Free push marketing platform to a large base of potential customers on your own terms.
Enabled by mobile e-wallet app and a vendor platform of marketing tools.
Additional tools to enable vendor analytics (AI, Machine learning etc).
Sweat underutilised assets/inventory by pricing them in UBUs.
The ability to convert UBUs to UBX. See conversion table below.
For details on how the ecosystem works please read our economic model here.
|Vendor UBU earnings||Quantity||Conversion to UBX|
|Trading||As per UBU turnover accumulated in e-wallet||Minimum batches of 16,000 UBUs|
|Citizen referrals||1,000 UBUs/ citizen using referral code||As above – cumulative UBUs from trading & citizens qualify – no distinction|
The UBX is a cryptotoken that will be exchange listed by September 2018.
The listing price will be US $5.00 but will obviously be subject to free market fluctuations.
As the UBU ecosystem scales, we anticipate the value of the UBX to grow exponentially.
This is explained in detail in the economics model available here.
UBX are earned in accordance with a halving mechanism as detailed in the table below.
|Citizen registrations in total UBU database||UBU to UBX conversion rate|
|0 - 99,999||1,000:1|
|100,000 – 199,999||2,000:1|
|200,000 – 399,999||4,000:1|
|400,000 – 799,999||8,000:1|
|800,000 – 1,599,999||16,000:1|
|1,600,000 – 3,199,999||32,000:1|
|3,200,000 – 6,399,999||64,000:1|
|6,400,000 – 12,799,999||128,000:1|
Businesses that grasp the economic essentials set out in the economic model, the network effect and the resulting exponential value accrual, are well placed to profit from the UBU as a liquidity tool.
The essential aspect is that rapid growth of the entire network results in rapid growth for all participants. This cannot work for an isolated or closed system such as a loyalty scheme because these necessarily contain a subset of a population and therefore limit the rate of growth of participants.
As set out in the section on Metcalfe’s law, the value of the system is quadratically related to the entire population. So by accepting UBUs for the purpose of accessing the network effect, a Vendor profits not only from its own use of the UBU, but also from its use by other businesses.
An impediment to rapid growth is profit margin. Put another way, for a particular asset, the lower the price offered by a vendor, the greater the probability of attracting a customer, and therefore the greater the growth of the customer base.
Once registered vendors will have full access to our secure portal where they can conduct, inter alia, the following:
Load deals, images, pricing and offers.
Track their accumulated UBUs, number and value of transactions and all related transactional data.
Add additional wallets, apply user access levels to staff, and perform all essential housekeeping and record keeping.
Determine geolocation criteria for deals and offers.
Determine duration, commencement, expiry, pricing etc of all deals or offers.
Vendors determine the value they attribute to the UBU by pricing goods and services as they deem appropriate.
The UBU is a token whose value will be determined exclusively by free market forces.
You can only register as a vendor via the portal on website or mobisite at https://vendor.ubu.app
For general enquiries email firstname.lastname@example.org
The vendor login screen allows you to register & login to the vendor portal. If you register, you will receive an email from projectUBU with your login details. If you have forgotten your password, just click on the “Forgot Password” text at the bottom of the screen.
This is the vendor dashboard, with vendor tool navigation.
On the dashboard you can see your entire transaction report.
If you click on DEALS you can see a list of deals that you have entered, which can be updated or deleted as appropriate.
From the same DEALS menu you can create a deal, price it, choose an image to show to the citizen, choose expiry date, enter a deal code and more.
If you click on REPORTS, you can see a list of all your transactions, which can be sorted and downloaded to a csv according to your needs.